Jet Airways Forays Into Affiliate Marketing

The exclusive programme will be managed by Shoogloo Affiliate Marketing Affiliate partners may integrate Jet Airways' booking engine on their site and allow visitors to book Jet Airways ticket online. Apart from getting direct access to the airline's customised booking engine, affiliate partners also get promotional content and banners on a regular basis.

Belson Coutinho, general manager – eCommerce & Innovations said, The concept of affiliate marketing is fairly new to the Indian Aviation industry. However, it has become a tried and tested practice in European and North American markets. Jet Airways, as one of the early adopters of this model in India, could be setting the stage for others to follow suit.

This deal is one of biggest of its kind in the short history of affiliate marketing in India Shoogloo network is an online arm of the e-commerce consulting group, Shoogloo, and is powered by the Online Media Group of the UK. The program provides affiliate partners with websites the opportunity to partner with Jet Airways, and generate revenues p er conversion by promoting the airlines web sales, a Jet Airways press release said on Wednesday.

The tie-up also provides integration of Jet Airways booking engine on their site and allows visitors to book tickets online, the release said, adding that, these online sales are tracked via a unique Id provided to each affiliate partner.

This quick and easy to join affiliate program helps partners earn incremental income on every successful transaction referred to the airlines award-winning website by their site, it said. Apart from getting direct access to the airlines customised bookin g engine, affiliate partners also get promotional content and banners on a regular basis, helping them promote the airline in a big way, the release said.

By: Tarun